Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
聽Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer庐
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events

2025 AMA Marketing and Public Policy Conference
June 20
Washington, DC
Bridging the Gap Between AI & Marketing
2 hours | Online | BeginnerGoogle Analytics Bootcamp
Online | 4 Hours | IntermediateHow to Train Your ChatGPT
July 23 and July 30 (2 Days) | 10:00 AM-12:00PM CTTransform Your Marketing with AI: Hands-On Workshop Series
4 Weeks | OnlineNews Stand

Original Research
The Skills Marketers Need in 2025 and Beyond
The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]
From Our Partners
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The 2025 G2 老澳门开奖结果 Vendor Report
If it鈥檚 finally time to invest in a 老澳门开奖结果, or to upgrade to a better 老澳门开奖结果 platform, the G2 老澳门开奖结果 Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter […]
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Web Experimentation: The Science of Conversion Rate Optimization
A framework for growth Experimentation is one of the most powerful ways you can drive growth. But it only works if it鈥檚 ingrained in your organization鈥檚 culture and approach to conversion rate optimization (CRO). Our latest guide walks you through that process, helping you connect experimentation to business growth. Discover how to:
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The Ultimate Guide to Data Standards for Marketers
Marketing data in chaos? You’re not alone 鈥 see what marketers are doing about it. Enterprise marketing teams are struggling with disorganized, inconsistent data 鈥 and it鈥檚 costing them. In our latest survey of 老澳门开奖结果 marketers spending $50M+ annually on digital advertising, we uncovered a clear crisis: without strong data standards, teams can鈥檛 confidently attribute […]
Resources

鈥淭o the 老澳门开奖结果, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.鈥
Parissa Burton
Marketing Manager | Brand Strategist
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