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Academic Journals

AMA Journals

AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.

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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.

Impact factor: 11.5

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Journal of Marketing Research-Driven Apps

  • Research-Driven App

    This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.

  • Research-Driven App

    This tool provides an interactive visualization of market structure among brands.

  • Research-Driven App

    This tool measures the unexpectedness of syntax to improve marketing communications.

  • Research-Driven App

    This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.

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    DEI Commitment

    Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM鈥荣&苍产蝉辫; thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.

    Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.

    Impact factor: 5.1
    Scimago journal ranking: 6.321

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    • Scholarly Insight

      A Journal of Marketing Research study shows that appealing to both the personal and professional lives of consumers in marketing messages can backfire.

    • Scholarly Insight

      This Journal of Marketing Research study finds that GDPR led to significant declines in ad performance, but content-based targeting may be the answer.

    • special issue

      This JMR special issue advocates for a mitigation-based approach to marketing scholarship, with a key goal of developing strategies to reduce the potentially deleterious outcomes of marketing.

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    • Marketing News

      This in-depth guide provides an overview of the methodological toolkit available to empirical researchers who are interested in making causal inference using quasi-experimental data.


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    Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.

    Impact factor: 5.1

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    • Special Issue

      This special issue features scholarly explorations of marketing actions, policy enactments, and consumer behaviors to end war, create peace, and enhance sustainable well-being for people, societies, countries, and our planet.

    • Special Issue

      Transformative Consumer Research (TCR) is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.聽In this JPP&M Special Issue, marketing scholars discuss an agenda to accelerate the success of impactful academic research in this space.

    • Special Issue

      JPP&M special issue editors Marie Louise Radanielina and Yany Gr茅goire set out to add marketing voices to the conversation about radicalization. Check out the research here.

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    • Special Issue

      Check out the research in the January 2024聽Journal of Public Policy & Marketing聽special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”

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    Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal鈥檚 prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.

    Impact factor: 4.9

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    • research insight

      How can managers of global brands increase likes, shares, and comments on TikTok? A Journal of International Marketing study explores.

    • Research Insight

      A Journal of International Marketing study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.

    • Special Issue

      This Journal of International Marketing Special Issue takes a聽fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.

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    • Event

      Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.

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    Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.

    Impact factor: 6.8

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