About AMA
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM庐 professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association鈥檚 philanthropic arm, the AMA鈥檚 Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA鈥檚 learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Media Contact
For media questions and interviews, contact Amy Gwiazdowski, Vice President, Communications
Email
If you have a speaking request for AMA’s CEO, Bennie F. Johnson, .
Media Resources
AMA’s Chief Executive Officer, Bennie F. Johnson
AMA鈥檚 Leadership and Board of Directors
Diversity, Equity, and Inclusion
AMA Foundation
Marketing Industry Stats and Information
Report–Marketing in the Age of Disruption: The Skills Marketers Need in 2025 and Beyond (AMA Research)
(Research with AMA partner, Lightricks)
Generative AI Takes Off with Marketers (Research with AMA partner, Lightricks)
AMA Annual Report (FY24)

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we鈥檒l take it one step further and explore the space at the intersection of marketing and鈥
Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.
Press Releases
- AMA International Collegiate Conference Returns to New Orleans for 2025
- AMA Partners with Stukent to Launch Industry-Recognized High School Marketing Certifications
- AMA International Collegiate Conference Returns to New Orleans for 2025
- Call for Proposals Now Open: 2025 AMA Symposium for the Marketing of Higher Education
- AMA Foundation Celebrates Award Winners
- AMA Releases Season 4 of Marketing / And Podcast
- AMA Releases New Skills Research: Marketing in the Age of Disruption: The Skills Marketers Need in 2025 and Beyond
- 2025 老澳门开奖结果 International Collegiate Conference Competitions are Live
- 2025 老澳门开奖结果 Winter Academic To Take Place in Phoenix
- AMA Announces 2024 Leonard L. Berry Marketing Book Award Winner—Presented to Paul Randle & Alexis Eyre for the book: 鈥淪ustainable Marketing: The Industry鈥檚 Role in a Sustainable Future鈥
- AMA Announces 2025 Conference Schedule
- Join the 老澳门开奖结果 for the 2025 Year Ahead in Marketing Virtual Conference
- AMA Announces Chapter Excellence Award Winners
- AI Revolution Driven by Executive Leaders
- Call for Papers Now Open–2025 AMA Summer Academic Conference
- Marketing Community鈥檚 Year-End Fundraising Campaign to Support Community Members
- John G. Lynch Jr. Wins 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award
- AMA Announces Journal of Marketing Coeditors
- AMA Honors Outstanding Higher Education Marketers
- AMA Foundation Celebrates 4 Under 40 Emerging Leaders
- Steenkamp to Edit the Journal of Marketing
AMA in the News
- Association Conventions & Facilities:
- CEO Update:
- Wired:
- The Washington Post:
- FastCompany:
- MarTech:
- MediaPlanet:
- Lead Marvels:
- The Hill: (AMA Journal of Marketing)
- Science Says: (AMA ‘s Journal of Interactive Marketing)
- Associations100 Podcast:
- The Washington Post: (Journal of Marketing)
- Heart of Giving Podcast:
- Deloitte Report:
- Podcast: Social Pros Podcast:
- Podcast: 6 Degrees of Association’s:
- Podcast:
- Fast Company:
- Harvard Business Review:
- ASAE Associations Now:
- Fast Company:
- Association Leadership Radio:
- Volt Podcast:
- University of Maryland, Robert H. Smith School of Business:
- CEO Update:
AMA Community
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Article
Leveraging Nostalgia: Vintage Typography's Impact on Consumer Behavior
What connects the recent Barbie movie, the return of McDonald鈥檚 Grimace, Pepsi鈥檚 adoption of an 鈥80s style logo, and Clairol鈥檚 partnership with Amazon Prime鈥檚 鈥淒aisy Jones & The Six?鈥 They all tap into the past, reminding us of simpler and happier times.
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Marketing / And Podcast
Season 4, CMO and Beyond
Eugenia Blackstone, Chief Marketing Officer for Iris Powered by Generali, joins AMA鈥檚 Bennie F. Johnson to talk about the being the chief magic officer, learning to accept feedback and making teams work, and knowing that the more you deal with change, the better you are at dealing with change.
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Conference
AMA International Collegiate Conference
Immerse yourself in three days of transformative experiences designed to empower and equip you with the skills and insights necessary to navigate and excel in the evolving world of marketing. Get ready to be part of thrilling competitions, engaging chapter activities, insightful career prep programming, and invaluable networking opportunities.聽

AMA Academic Journals
AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.
Learn more about AMA’s Academic Journals
Read the AMA Journal of Marketing Scholarly Insights